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Creative leader with 10+ years of experience in user interface/user experience (UI/UX) design, front-end development, video production, search engine optimization (SEO), web accessibility, and team leadership. Skilled in driving brand strategy, delivering cross-channel design solutions. Experienced in mentoring creative teams and aligning digital strategy with business goals.

815-718-0615 | adam.gierhart@gmail.com | LinkedIn Profile

PORTFOLIO

Illinois Mutual Life Insurance Company

Website

Illinois Mutual Company Website

At Illinois Mutual, I led the full transition of our website from an outdated content management system (CMS) to Sitefinity by Progress in 2023. I oversaw the discovery process, vendor selection, business case presentation, and the planning and execution of the migration. I also directed the development of modern, flexible templates and led training sessions for content authors. In addition, I continue to guide the team on content strategy, SEO, and accessibility, ensuring the site remains modern, effective, and compliant with evolving standards.

Recent Digital Campaign Ads

All ad graphics shown below were designed by me. I was also part of the campaign strategy teams that developed the campaign scope, messaging, and creative direction.

Video Editing & Production

All three videos shown below were edited by me. I was also part of the campaign strategy teams that defined the campaign scope, target personas, messaging, and creative direction for these videos.

All eight videos shown below were produced as part of Illinois Mutual’s Annual Report. I’ve led this project for the past two years—from theme creation and interviewee identification to campaign mockups, executive presentations, and scheduling. I also led pre- and post-production, conducted the interviews, shaped the storylines, and collaborated with an external vendor on final editing.

All four videos shown below were filmed by myself and a team member during our annual agent leaders trips, and I handled all video editing.

This video was filmed by myself and a teammate featuring our company President & Chairperson. I managed pre-production setup and direction, and was fully responsible for the story development, editing, and post-production.

Best is Yet to Come Video

For the animation shown below, I developed storyboards from the provided script to propose the animation’s direction. Once approved, I created and executed the final animation.

DI is Simple as 1-2-3 Video

Annual Reports

I was responsible for designing all Annual Report pieces shown below and served as lead designer for their corresponding promotional campaigns.

Publications

All publication samples shown below were solely designed by me. The look and feel of these pieces reflect the updated branding I developed and received Executive Leadership approval for in 2017.